There are several ideas to consider in this area. Most author’s believe that everyone should read their book and everyone should know it’s available. So, they rush right out and get a blog, usually a free blog, at Blogspot or at WordPress. When it’s up, they tell all their friends to tell all their friends and if they’ve been around the Net more than a day or so, the rush over to Google to get an Adwords campaign up and running. Then, they set back and wait for the orders to roll in. After all that work, a friend will come along and ask, “How’s that working for you?” Most likely you will answer, “not very well.” If you haven’t heard that story before, how about this one.
A local internet guru tells you that you need to optimize your web site so the search engines will move your listing to the top. Welcome to Search Engine Optimization or SEO for short. Blogs like WordPress with specific themes like Thesis already can help with this area. SEO is helpful, but still may not be enough to get your book in front of eyeballs.
So, if these are good steps, what else is needed?
What if you thought larger rather than in small fragments. What if you thought about Web Real Estate. You need a central property, but you also need other outlets. How many places can folks find you online? Can a potential customer find you on Facebook, Twitter, YouTube, or LinkedIn. If you don’t have accounts you need to create them immediately and then begin the process of learning what they can do for you book business.
I know, it’s a large learning curve. But, it can be done. You can’t do it all at once, but you can set some ninety day goals and start achieving them.
Take a look at these links to see Harmon Press in other areas of the Web: Harmon Press Web Site; Harmon Press Blog, Harmon Press on Twitter, and Harmon Press on Facebook. Nope, we haven’t gone everyplace yet, but we are moving toward that goal.
Remembering, marketing is a marathon, not a sprint!